The Metrix blog
Emerging digital trends in pharma marketing
In the rapidly evolving pharmaceutical and life sciences sectors, omnichannel marketing has become a pivotal strategy for…
Metrix's top picks
Human + AI in pharma marketing and training: The hybrid approach that’s changing the game
Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s transforming how life sciences organizations approach marketing, training, sales, and commercialization. From generating marketing copy to simulating patient interactions for sales reps, AI is proving to be a game-changer. But here’s the catch: according to a recent New York Times article, the…
Making learning stick: The importance of understanding what our audience cares about
When designing learning, have you ever wondered why some information…
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