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The experiential edge: Why learning by doing drives behavior change

If you’ve ever tried to learn to swim from a manual, you know it doesn’t work. You only build confidence once you’re in the water.   The same is true in pharma training. Knowledge matters, but without practice, it doesn’t translate into performance. That’s why leading learning organizations are embracing experiential learning, training that lets…

Using patient narratives to transform pharma training

Storytelling with purpose: Using patient narratives to transform pharma training

In pharma, facts and data are everywhere. Clinical results, safety…

Why intelligent personalization is the future of pharma L and D

Why intelligent personalization is the future of pharma L&D

In pharma, training has never been “one-size-fits-all.” Your sales rep…

From learning to business impact: Closing the measurement gap in pharma training

Pharma leaders know training is a critical investment. Whether it’s onboarding new…

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All results

Why rare disease training needs a new playbook
Learning, Rare Diseases

Why pharma training needs a new playbook for rare disease

The rare disease sector is no longer a niche. Nearly half of all new drug approvals in the U.S….

Learning

The experiential edge: Why learning by doing drives behavior change

If you’ve ever tried to learn to swim from a manual, you know it doesn’t work. You…

Using patient narratives to transform pharma training
Behavioral Science, Learning, Storytelling

Storytelling with purpose: Using patient narratives to transform pharma training

In pharma, facts and data are everywhere. Clinical results, safety data, prescribing guidelines, these are essential, but…

Why intelligent personalization is the future of pharma L and D
AI, Learning, Personalization

Why intelligent personalization is the future of pharma L&D

In pharma, training has never been “one-size-fits-all.” Your sales rep in oncology needs a very different learning…

Behavioral Science, Learning

From learning to business impact: Closing the measurement gap in pharma training

Pharma leaders know training is a critical investment. Whether it’s onboarding new hires, preparing a field team for launch,…

BehaviorBridge, Learning

From passive to performance: Our 4-step method to drive lasting behavior change

In pharma, knowing isn’t enough. Performance happens when knowledge turns into action and that’s where most training…

Behavioral Science, Learning

A smarter way to turn strategic priorities into measurable impact

In pharma, the stakes are high. Brand teams chase ambitious goals, while training teams are tasked with…

Learning, ROI

Why less is more in training: Maximizing ROI under budget constraints

In life sciences, learning and development leaders are navigating a new set of pressures. Teams are expected…

Behavioral Science, Learning

6 Common pitfalls of L&D in pharma and what to do instead

Creating learning programs in the life sciences space is high-stakes. Whether you’re supporting sales teams preparing for…

Omnichannel Marketing

Emerging digital trends in pharma marketing

In the rapidly evolving pharmaceutical and life sciences sectors, omnichannel marketing has become a pivotal strategy for…

AI

Human + AI in pharma marketing and training: The hybrid approach that’s changing the game

Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s transforming how life sciences…

Audience analysis, Behavioral Science, Learning

Making learning stick: The importance of understanding what our audience cares about

When designing learning, have you ever wondered why some information and behaviors stick, while others don’t make…

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