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The right-sized launch How to prioritize training investment when budget is constrained

The right-sized launch: How to prioritize training investment when budget is constrained

There is a version of this conversation that happens in almost every pre-commercial biotech. A VP of Commercial sits across from a training partner with a PDUFA date circled on the calendar, a 25-person field team in the process of being built, and a training budget of $350,000. The question on the table is not…

Cross collaboration _Launch

One team, one message: Building cross-functional collaboration into your product launch

Somewhere in a group practice right now, a rep is…

The pharma post-launch training gap

The pharma post-launch training gap: Why field performance drops after the honeymoon phase

The national launch meeting is over. The field team has…

The reimbursement landscape just changed. Does your FRM team know what to tell their accounts?

Access is a critical driver of both launch success and…

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Why intelligent personalization is the future of pharma L and D
AI, Learning, Personalization

Why intelligent personalization is the future of pharma L&D

In pharma, training has never been “one-size-fits-all.” Your sales rep in oncology needs a very different learning…

Behavioral Science, Learning

From learning to business impact: Closing the measurement gap in pharma training

Pharma leaders know training is a critical investment. Whether it’s onboarding new hires, preparing a field team for launch,…

BehaviorBridge, Learning

From passive to performance: Our 4-step method to drive lasting behavior change

In pharma, knowing isn’t enough. Performance happens when knowledge turns into action and that’s where most training…

Behavioral Science, Learning

A smarter way to turn strategic priorities into measurable impact

In pharma, the stakes are high. Brand teams chase ambitious goals, while training teams are tasked with…

Learning, ROI

Why less is more in training: Maximizing ROI under budget constraints

In life sciences, learning and development leaders are navigating a new set of pressures. Teams are expected…

Behavioral Science, Learning

6 Common pitfalls of L&D in pharma and what to do instead

Creating learning programs in the life sciences space is high-stakes. Whether you’re supporting sales teams preparing for…

Omnichannel Marketing

Emerging digital trends in pharma marketing

In the rapidly evolving pharmaceutical and life sciences sectors, omnichannel marketing has become a pivotal strategy for…

AI

Human + AI in pharma marketing and training: The hybrid approach that’s changing the game

Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s transforming how life sciences…

Audience analysis, Behavioral Science, Learning

Making learning stick: The importance of understanding what our audience cares about

When designing learning, have you ever wondered why some information and behaviors stick, while others don’t make…

Metrix + Versado Partnership: Stronger Together

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