The Metrix blog
The pharma post-launch training gap: Why field performance drops after the honeymoon phase
The national launch meeting is over. The field team has completed their training. They know the product,…
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The reimbursement landscape just changed. Does your FRM team know what to tell their accounts?
Access is a critical driver of both launch success and long-term growth. When reimbursement rules shift, the impact is felt immediately at the account level, where providers are making real decisions about patient access, financial risk, and operational feasibility. Recent Medicare updates are the latest reminder of how frequently those rules evolve. Changes tied to…
Building field access capability from the ground up: Lessons from a launch-ready team
Field access has quietly become one of the most important…
What keeps NSM strategy alive once the field is back to work?
The ballroom is full. The strategy is clear. The energy…
Why AI makes us more human in training
In life sciences, the most impactful learning experiences don’t just…
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A smarter way to turn strategic priorities into measurable impact
In pharma, the stakes are high. Brand teams chase ambitious goals, while training teams are tasked with…
Why less is more in training: Maximizing ROI under budget constraints
In life sciences, learning and development leaders are navigating a new set of pressures. Teams are expected…
6 Common pitfalls of L&D in pharma and what to do instead
Creating learning programs in the life sciences space is high-stakes. Whether you’re supporting sales teams preparing for…
Emerging digital trends in pharma marketing
In the rapidly evolving pharmaceutical and life sciences sectors, omnichannel marketing has become a pivotal strategy for…
Human + AI in pharma marketing and training: The hybrid approach that’s changing the game
Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s transforming how life sciences…
Making learning stick: The importance of understanding what our audience cares about
When designing learning, have you ever wondered why some information and behaviors stick, while others don’t make…
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