Why training and marketing aren’t independent functions
Discover why training and marketing aren’t independent functions and how their integration drives superior field performance.
One-Pager
Why pharma brand launches fail and how to improve success
Why do so many pharmaceutical brand launches miss their targets? Our one-pager dives into the key reasons behind launch failures
Adopting a ‘Test & Learn’ mindset for continuous improvement
Learn how ‘test and learn’ approach can help refine campaign strategies through continuous measurement and adaptation.
Navigating the fear of innovation in pharma
Innovation in healthcare marketing is crucial, yet navigating stringent regulations can often feel overwhelming.
Think like a marketer: Marketing practices for L&D professionals
By thinking like a marketer, L&D professionals can enhance their training programs through several key strategies.
How behavioral science can boost your training impact
Behavioral science provides a framework to understand how people learn and what motivates them to change their behavior. By leveraging
5 Ways to align learning and development (L&D) with business goals
Struggling to align your learning and development (L&D) initiatives with your company’s business goals? Here are actionable strategies to ensure
Creating a memorable brand experience through storytelling
Traditional marketing tactics can only go so far. Patients and healthcare professionals crave something deeper – a connection, a reason
Common pitfalls in product launch training
A product launch can be a make-or-break moment. It’s essential to address the key factors that determine launch success.
Incorporating AI into your learning strategy
AI has the potential to revolutionize the way we learn, but navigating the hype and uncertainty can be a challenge.
Harness the creativity to unlock innovative solutions
Innovation doesn’t happen by chance, it’s fostered through intentional methods. Here are three actionable techniques that can transform the way
AI in pharmaceutical marketing
AI is revolutionizing pharmaceutical marketing by enabling companies to make data-driven decisions, personalize customer experiences, and streamline operations.
Solving the challenges of commercial training in pharma
From tight timelines to tool selection and learner engagement, this guide highlights how strategic planning, expert knowledge, and creative approaches
Rare disease solutions that drive impact
Learn how we can help you connect with HCPs and patients in a way that truly makes a difference.
Navigating rare disease challenges with strategic solutions
Learn how we can help to overcome your biggest challenges and maximize your impact in the rare disease landscape.