Privacy Policy for Metrix

At Metrix (“Metrix,” “we,” “our,” or “us”), we recognize the importance of your privacy and are committed to protecting your personal data. We value and respect the privacy of every visitor to metrixgroup.com (the “Metrix website”), and we will only collect and use personal data as outlined here, ensuring it aligns with our obligations and your legal rights.

Please review this Privacy Policy carefully to understand how we handle your personal data. By using the Metrix website, you accept this Privacy Policy. If you do not agree with the terms, please discontinue use of the Metrix website immediately. We may update this Privacy Policy periodically, and any changes will be posted on the Metrix website. Your continued use of the website following any changes signifies your acceptance of the revised Privacy Policy. We encourage you to check this page regularly for updates.

About Metrix

Metrix, based in Toronto, is a learning and marketing agency with a focus on the pharmaceutical and life sciences sectors. We primarily serve clients in the US and Canada. Our registered address is 80 Atlantic Avenue, Floor 4, Toronto, Ontario, M6K 1X9, Canada.

What Does This Privacy Policy Cover?

This Privacy Policy pertains solely to your use of the Metrix website. While the Metrix website may include links to other sites, we have no control over how these external sites collect, store, or use your personal data. We recommend reviewing the privacy policies of any linked websites before sharing your personal data with them.

Personal Data

Personal data means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data.

Your Rights

Under specific circumstances, you have several rights designed to protect your personal data, as outlined in this Privacy Policy:

  • The right to be informed about how your personal data is collected and used;
  • The right to access the personal data Metrix holds about you;
  • The right to rectify any inaccuracies or incomplete personal data we hold about you;
  • The right to request the deletion of your personal data (right to be forgotten);
  • The right to restrict the processing of your personal data;
  • The right to data portability, allowing you to obtain a copy of your personal data for use with another service or organization;
  • The right to object to the use of your personal data for specific purposes.

If you have any concerns or complaints about how we handle your personal data, please contact us using the details provided in Section ‘Contacting Metrix’, and we will strive to resolve the issue.

 

Personal Data Collected by Metrix

Depending on how you use the Metrix website, we may collect the following personal data:

  • Name
  • Email address
  • Telephone number
  • Company name

How We Use Your Personal Data

We ensure that all personal data is processed and stored securely and only for as long as necessary for the reasons it was collected. We will comply with our obligations and protect your rights. Our use of your personal data will always have a lawful basis, such as fulfilling a contract with you, your consent, or our legitimate interests. Specifically, we may use your data for:

  • Managing your access to the Metrix website;
  • Personalizing your experience on the Metrix website;
  • Providing our products and services to you;
  • Customizing our products and services for you;
  • Responding to your emails;
  • Sending you emails you have opted into;
  • Conducting market research;
  • Analyzing your use of the Metrix website to improve it and your user experience.

With your permission and/or where permitted by law, we may also use your data for marketing purposes, including contacting you by email with information, news, and offers about our products, services, and events. We will not send you unsolicited marketing or spam and will take all reasonable steps to protect your rights and comply with our legal obligations.

What Analytic Tools Does Metrix Use?

To understand navigational trends on the Metrix website, we use third-party analytics tools that collect information sent by your browser when you visit the Metrix website. These tools include:

  • LinkedIn and YouTube
  • Google Analytics

Where and How Do We Store Your Personal Data?

We only retain your personal data as long as necessary for its intended use and/or as long as we have your permission. The Metrix website is hosted in Canada. By using the Metrix website and submitting personal data, you agree to this transfer and store.

We take suitable measures to safeguard and secure data collected through the Metrix website and regularly evaluate and upgrade our security measures. However, no data transmission over the Internet can be guaranteed to be completely secure, and you transmit data at your own risk.

 

Do We Share Your Personal Data?

We work with partners to organize events, store data, and analyze and organize data, processing specific categories of personal data on our behalf. We ensure that our partners only process your data for agreed purposes.

How Can You Control Your Data?

In addition to your rights outlined in Section ‘Your Rights’, you may be given options to restrict our use of your data when you submit personal data via the Metrix website. We aim to provide strong controls on our use of your data for direct marketing purposes, including the ability to opt out of receiving emails from us by unsubscribing using links in our emails or managing your preferences.

Our Use of Cookies

The Metrix website may place and access certain cookies on your computer or device to enhance your experience and provide and improve our products and services. Cookies are small text files stored either temporarily (session cookies) or permanently (persistent cookies) on your device, helping the Metrix website recognize you and track your preferences.

Metrix uses the following cookies:

  • Session Cookie: Temporarily stores information and is deleted after the session ends or the browser is closed.
  • Persistent Cookie: Stores user preferences, settings, and information for future visits.
  • Analytics Cookie: Placed by third-party analytics software to monitor user behavior and visit frequency.
  • Geo-targeting Cookie: Determines the location from which the user accesses the website.

You can stop our use of cookies at any time by adjusting your browser settings. Most modern browsers offer options to change cookie settings, usually found in the “Preferences” or “Options” menu.

Contacting Metrix

If you have any questions about the Metrix website, this Privacy Policy, or to exercise your rights under Section 5, please contact Metrix by email at asax@metrixgroup.com or by phone at +1 (416) 268 3852. Please ensure your inquiry is clear, especially if it is a request for information about the data we hold about you.

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