Privacy Policy for Metrix

Last Updated: 28th February, 2026

At Metrix (“Metrix,” “we,” “our,” or “us”), we recognize the importance of your privacy and are committed to protecting your personal data. We value and respect the privacy of every visitor to metrixgroup.com (the “Metrix website”), and we will only collect and use personal data as outlined here, ensuring it aligns with our obligations under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Canadian privacy legislation, as well as your legal rights.

Please review this Privacy Policy carefully to understand how we handle your personal data. By using the Metrix website, you accept this Privacy Policy. If you do not agree with the terms, please discontinue use of the Metrix website immediately. We may update this Privacy Policy periodically, and any changes will be posted on the Metrix website with a revised “Last Updated” date. Your continued use of the website following any changes signifies your acceptance of the revised Privacy Policy. We encourage you to check this page regularly for updates.

About Metrix

Metrix, based in Toronto, is a learning and marketing agency with a focus on the pharmaceutical and life sciences sectors. We primarily serve clients in the US and Canada. Our registered address is 80 Atlantic Avenue, Floor 4, Toronto, Ontario, M6K 1X9, Canada.

What Does This Privacy Policy Cover?

This Privacy Policy pertains solely to your use of the Metrix website. For information about how Metrix handles personal data in the course of its business operations, client engagements, and employment relationships, please refer to our Corporate Privacy Policy, available upon request.

The Metrix website may include links to other sites. We have no control over how these external sites collect, store, or use your personal data. We recommend reviewing the privacy policies of any linked websites before sharing your personal data with them.

Personal Data

Personal data means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data.

Your Rights

Under PIPEDA, you have the following rights with respect to your personal data:

  • The right to be informed about how your personal data is collected and used;
  • The right to access the personal data Metrix holds about you;
  • The right to rectify any inaccuracies or incomplete personal data we hold about you;
  • The right to request the deletion of your personal data, subject to legal and contractual obligations;
  • The right to withdraw consent for processing your personal data at any time;
  • The right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

If you have any concerns or complaints about how we handle your personal data, please contact us using the details provided in the section “Contacting Metrix,” and we will strive to resolve the issue.

Personal Data Collected by Metrix

Depending on how you use the Metrix website, we may collect the following personal data:

  • Name
  • Email address
  • Telephone number
  • Company name
  • IP address and browser information (collected automatically via cookies and analytics tools)

We do not intentionally collect sensitive personal information (such as health information, financial data, or government-issued identification numbers) through the Metrix website. 

How We Use Your Personal Data

We ensure that all personal data is processed and stored securely and only for as long as necessary for the reasons it was collected. We will comply with our obligations under PIPEDA and protect your rights. Our use of your personal data will always have a lawful basis, including consent, contractual necessity, or legitimate business interests. Specifically, we may use your data for:

  • Managing your access to the Metrix website;
  • Personalizing your experience on the Metrix website;
  • Providing our products and services to you;
  • Customizing our products and services for you;
  • Responding to your emails;
  • Sending you emails you have opted into;
  • Conducting market research;
  • Analyzing your use of the Metrix website to improve it and your user experience.

With your permission and/or where permitted by law, we may also use your data for marketing purposes, including contacting you by email with information, news, and offers about our products, services, and events. We will not send you unsolicited marketing or spam and will take all reasonable steps to protect your rights and comply with our legal obligations, including Canada’s Anti-Spam Legislation (CASL).

What Analytic Tools Does Metrix Use?

To understand navigational trends on the Metrix website, we use third-party analytics tools that collect information sent by your browser when you visit the Metrix website. These tools include:

  • Google Analytics
  • LinkedIn tracking pixel
  • YouTube embedded content

These tools may set cookies on your device and collect information such as your IP address, browser type, pages visited, and time spent on the website. This information is used in aggregate to improve our website and is not used to personally identify individual visitors.

Where and How Do We Store Your Personal Data?

We only retain your personal data as long as necessary for its intended use. Website inquiry data (contact form submissions) is retained for up to 24 months, after which it is deleted unless an ongoing business relationship exists. Analytics data is retained in accordance with the default settings of the applicable analytics platform.

The Metrix website is hosted in Canada. By using the Metrix website and submitting personal data, you agree to this storage. Certain analytics services (Google Analytics, LinkedIn) may process data in other jurisdictions in accordance with their own privacy policies and data processing agreements.

We take suitable measures to safeguard and secure data collected through the Metrix website and regularly evaluate and upgrade our security measures. However, no data transmission over the Internet can be guaranteed to be completely secure, and you transmit data at your own risk.

Do We Share Your Personal Data?

We may share website visitor data with the following categories of third parties:

  • Analytics providers (Google Analytics) for website usage analysis;
  • Advertising platforms (LinkedIn) for campaign measurement;
  • Website hosting provider for website operation and maintenance.

We ensure that our partners only process your data for agreed purposes and maintain appropriate security safeguards. We do not sell personal data to third parties.

How Can You Control Your Data?

In addition to your rights outlined in the section “Your Rights,” you may be given options to restrict our use of your data when you submit personal data via the Metrix website. We aim to provide strong controls on our use of your data for direct marketing purposes, including the ability to opt out of receiving emails from us by unsubscribing using links in our emails or managing your preferences.

To request access to, correction of, or deletion of your personal data, please contact us using the details in the section “Contacting Metrix.” We will respond to your request within 30 days, as required by PIPEDA.

Our Use of Cookies

The Metrix website uses cookies and similar tracking technologies to enhance your experience and to provide and improve our products and services. Cookies are small text files stored either temporarily (session cookies) or permanently (persistent cookies) on your device.

Metrix uses the following types of cookies:

  • Strictly Necessary Cookies: Required for the website to function properly. These cannot be disabled.
  • Analytics Cookies: Placed by third-party analytics tools (Google Analytics) to monitor user behaviour and visit frequency.
  • Marketing Cookies: Used by advertising platforms (LinkedIn) to deliver relevant content and measure campaign effectiveness.
  • Geo-targeting Cookies: Determine the location from which the user accesses the website to provide relevant content.

When you first visit the Metrix website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can change your cookie preferences at any time through the cookie settings link on our website or by adjusting your browser settings.

Contacting Metrix

If you have any questions about the Metrix website, this Privacy Policy, or to exercise your privacy rights, please contact Metrix:

  • Privacy Contact: Ariella Sax, Chief Operating Officer
  • Email: asax@metrixgroup.com
  • Phone: +1 (416) 268-3852
  • Address: 80 Atlantic Avenue, Floor 4, Toronto, Ontario, M6K 1X9, Canada

You may also file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

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