Product launch playbooks & brand awareness email campaign

  • Brand Strategy
  • Product Launch
  • Emails

Challenge

We worked with a regional business unit at a global biopharma company that required a series of product-specific launch playbooks to prepare their brand managers for product launches in their respective countries. They also required the development of an email campaign to drive brand awareness and usage of the playbooks.

Solution

The launch playbooks were designed to equip all stakeholders with best practices for launch in accordance with their launch process. We developed them as interactive PDFs with tabbed sections for easy navigation. We also carefully selected the imagery to bring each product to life. The launch playbooks detailed:

  • launch milestones
  • strategic launch insights
  • key resources and tools, including launch best practices
  • practical guidance and checklists on a range of launch preparation topics
    brand strategy
  • core Medical and Marketing reference resources

The email campaign was designed to enhance brand awareness and build anticipation across the 50+ countries about the deployment of the product launch playbooks. We also wove in creative elements of each brand to boost brand excitement.

Impact

The product launch playbooks and email campaign had a significant impact on the success of the various product launches. These playbooks provided a comprehensive guide for the launch process, ensuring that all necessary steps were taken in a timely and efficient manner, leading to a smooth launch and great market success.

How we work with clients

Total Collaboration

Total collaboration

We get to know you and the best way to work seamlessly together, as one team.

Deep Expertise

Deep expertise

We draw from 30 years of experience and the latest research to bring you smart ways to exceed your goals.

Management

Strong project management

You can rest easy knowing that we take care of the details.

What do our clients say?

It was a pleasure working with the Metrix team, from start to finish.

They took the time up front understand the needs to the organization and it was evident in the finished product. The Team was incredible professional, patient, detail oriented, and agile, all while maintaining the necessary timeline.

Sr. Training Manager,
International Pharma Company

It was a pleasure working with the Metrix team, from start to finish.

They took the time up front understand the needs to the organization and it was evident in the finished product. The Team was incredible professional, patient, detail oriented, and agile, all while maintaining the necessary timeline.

Sr. Training Manager,
International Pharma Company

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