Resources
The Metrix Resources Hub brings together actionable insights, strategic tools, and proven approaches to help life sciences teams drive real behavior change—from brand strategy to field execution.
Downloadable resources
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- One-Pager
- White Paper
Videos & podcasts
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- Podcast
Navigating the fear of innovation in a highly regulated industry
Explore how to navigate the fear of innovation in life sciences.
Securing stakeholder buy-in with design thinking
Explore one of the most common challenges faced by professionals in the field: securing stakeholder buy-in.
The power of audience analysis in learning and development (L&D)
Explore the power of audience analysis in developing effective learning strategies.
Product launch training: Connecting strategy and execution for success
Explore why product launches sometimes fall short.
Why training and marketing aren’t independent
Explore why treating training and marketing teams as independent silos is a missed opportunity.
Leveraging marketing tactics for training success
Uncover how marketing strategies can revolutionize training design in the life sciences industry.
Recent blog resources
Making learning stick: The importance of understanding what our audience cares about
When designing learning, have you ever wondered why some information and behaviors stick, while others don’t make…
Human + AI in pharma marketing and training: The hybrid approach that’s changing the game
Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s transforming how life sciences…
Emerging digital trends in pharma marketing
In the rapidly evolving pharmaceutical and life sciences sectors, omnichannel marketing has become a pivotal strategy for…
Upcoming events
Biopharma Leaders Forum
Biopharma Leaders Forum
Canada’s first biopharma meeting dedicated to cross-functional collaboration between Commercial (Sales & Marketing), Market Access, Governmental Affairs, Medical Affairs, Evidence Generation and Patient Services to drive healthcare innovation, and improve patient outcomes.
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